Has Mother gone far enough?

We’ve had lots of juicy discussion today in the office about the new Mother TVC. 

In summary;

  • some feel it hasn’t gone as “out there” as it could – is the humour the right pitch?
  • is it an ad industry insider joke – a direct jab at the incumbent Mojo and getting it so wrong?
  • lots of chat about the tag that it tastes “nothing like the old one” versus the trad reformulation formulas like “tastes better ” or “New and improved tatse” (my view is that they need to say it tastes nothing like the old one…if you tried the old one you will understand)

Interesting punter commenst so far on youtube as well – this will be an interesting re-launch to watch

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