Market research is often criticized as being the “pessimistic arm” of marketing. We test ideas to try and make them stronger. We provide caution signs and provide “what if” scenarios. But sometimes we are known as the “idea killers” – the bad news guys that come in and say “launch at your own risk”.
It’s hard [...]
Posts Tagged as ‘research’
December 8, 2008
Optimistic v Delusional
July 8, 2008
Can design save the earth?
I have been working on several projects lately that relate to packaging design and comms testing. Some of these projects have been very good gigs as they have taken me overseas. And I’m not sure if it’s because I’ve been so heavily involved in the world of information hierarchies and brand devices that I’ve had [...]
