I have been working on several projects lately that relate to packaging design and comms testing. Some of these projects have been very good gigs as they have taken me overseas. And I’m not sure if it’s because I’ve been so heavily involved in the world of information hierarchies and brand devices that I’ve had [...]
Posts Tagged as ‘packaging’
June 24, 2008
Brands of Emptiness
I just read here about a new term – Brands of Emptiness – that was coined by UK wine writer Oz Clarke. Like David Farmer, I also think its a great term, not just a catch all for all those appalling Australian “critter brands” that have flooded overseas markets, but also all those other brands [...]
