When trying to predicting future behaviour (like purchase intent, or service uptake) it can be a very tricky exercise. You are asking people what they believe will happen in the future. And most people seem to put an accent on the positive.
Science Daily reports on a study that shows that people always put a rosy tint on [...]
Posts Tagged as ‘optimism’
March 9, 2009
Inherent Optimism
December 8, 2008
Optimistic v Delusional
Market research is often criticized as being the “pessimistic arm” of marketing. We test ideas to try and make them stronger. We provide caution signs and provide “what if” scenarios. But sometimes we are known as the “idea killers” – the bad news guys that come in and say “launch at your own risk”.
It’s hard [...]
