Posts Tagged as ‘NPD’

June 20, 2008

Oh Mother

I was very amused to read that Coke is relaunching Mother – it’s dismal fifth (?) attempt into the energy category.  Not long ago I recall reading that Coke was sticking to Mother as is, even though they recognised that people didn’t like the taste and they’d overcome it by “distribution” (in which Coke rules the [...]