Inherent Optimism

When trying to predicting future behaviour (like purchase intent, or service uptake) it can be a very tricky exercise. You are asking people what they believe will happen in the future. And most people seem to put an accent on the positive.
Science Daily reports on a study that shows that people always put a rosy tint on [...]

Dammit, you mean I have to move on from telex?

What the world needs now…

…is another post about Heidi and Naked and Witchery menswear.
But what the hell. Here is another one.
A new sport appears to have emerged in outing some new media campaigns as puffery. (here is one example and I bet the smh is livid that they did this)
Now, I am not sure what people are upset about. That [...]

The Freedom of Constraint

 
I’m baaaackkkkk, and going through my google reader have come across several interesting and provocative posts – some of which I want to talk about next time.
But I just came across an excellent post by Ellen at Foresight 20/20 that I’d like to share.  It’s all about how understanding constraints helps deliver a sharper outcome – [...]

Assuming makes an ass out of you and me

Often when testing concepts or communications with consumers, you have several derrrr moments – steps you have forgotten to mention or no clear call to action.  Once while conducting research for a web based service it was clear their comms didn’t tell people they were web based – so when people looked at the print ads [...]

Sharp As…

Just been alerted to the work of Tom Fishburne. Sharp.  Some would say…too sharp. His pointy sharpness hurts. Ouch!
His stuff can be found here and here as well…

Build it and they will come…field of fantasies

MM pointed me in the direction of this fine post about how many corporate social networks are making zero dollars and more so nil sense.  Marshall Kirkpatrick uses the Breeze kitty litter community as a hilarious but also worrying example. It has 198 members. I wonder the cost per member? Who signed this idea off?  Who [...]

Ready for Relaunch

Yesterday I had the pleasure of going to Cafe Sydney for the relaunch of Hardys.  It was a fantastic afternoon overlooking the Harbour – with some fab food and some great wine.  It was also a chance for the Hardys team to stand up and say how proud they are of the brand and its [...]