I own a mac book, I have an i-pod. I have resisted in buying an i-phone (because it won’t do what I need it to do for work stuff as well as my treo does). I love the new mac store in the city. I think my mac book is a thing of beauty. I [...]
Posts Tagged as ‘branding’
July 23, 2008
Brand Vanity
(**This post will be a work in progress - somewhere to help me get down my thoughts about this idea and I’d appreciate anyone reading this who has examples to pass them on.)
Brand Vanity: (def) a brand created in the image of the brand guardian, not in the image of the end user.
Tends to be [...]
July 21, 2008
Fare thee well, Pilgrims…
It doesn’t seem right not to post something about the leaving pilgrims. Apart from a few annoyances (like being stuck at central yesterday afternoon with half a million people leaving the Pope’s mass…bad timing), it seemed like the whole thing went pretty well.
Their singing annoyed us, their enthusiasm worried us, and their constant happiness confused [...]
July 10, 2008
Ready for Relaunch
Yesterday I had the pleasure of going to Cafe Sydney for the relaunch of Hardys. It was a fantastic afternoon overlooking the Harbour – with some fab food and some great wine. It was also a chance for the Hardys team to stand up and say how proud they are of the brand and its [...]
