I just stumbled upon a serendipitous post by Katie Chatfield from “Get Shouty”, which is in the same vein as Dirk’s post No job if you don’t blog.
Titled “ROI=Risk of Ignoring”, Katie answers very eloquently a question from B&T , and outlines how being involved in social media has given her access to some wonderful things (exchange of ideas, ”real world” opportunities, the creation of Interesting South etc).




