Pass it on

I’ve been moving house this weekend and it really sucks.  The packing and shifting anyway. The settling in and seeing what happens next is actually quite good though. Pack up your life, and dump it somewhere (even if it’s only down the road from where I was) – I’ve decided it’s nice to feel a [...]

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post modern, self-referrential shout out

Ben Kunz, our man in Connecticut, posts on Transactional Analysis and the role it plays in social media. And being the post-modernist I am (sooo old skool), I note that he has a link in his post to mine. So I blog about a blog that mentions my blog. It’s all the rage!
Musing about this [...]

Apple pie in my eye

I dragged mm into the shiny new apple store in Sydney, to make a visit the geekgenius bar to get a second battery replacement in 2 years for my macbook and for them to look into a “fatal” error picked up while doing one of those surface scan things. Sitting at the geek genius bar with [...]

Modes of Communication

I’ve been spending a bit of time over the past week mulling over different models for clients based on Transactional Analysis. So many aspects of TA are fantastic tools to explain so much in marketing. I used Karpman’s Drama Triangle for some work with a client this week and it had an amazing impact. It [...]

Good Old Fashioned Service..

A few weeks ago mm and I had dinner at The Mixing Pot – an Italian bistro in Glebe. You know the type of place – waiters who treat you very well, a classic Italian menu, amazing quality, lots of lovely attention to detail. Not the sort of place that gets a lot of attention [...]

Assuming makes an ass out of you and me

Often when testing concepts or communications with consumers, you have several derrrr moments – steps you have forgotten to mention or no clear call to action.  Once while conducting research for a web based service it was clear their comms didn’t tell people they were web based – so when people looked at the print ads [...]