Brand Vanity

(**This post will be a work in progress - somewhere to help me get down my thoughts about this idea and I’d appreciate anyone reading this who has examples to pass them on.)
Brand Vanity: (def) a brand created in the image of the brand guardian, not in the image of the end user.   
Tends to be [...]

Build it and they will come…field of fantasies

MM pointed me in the direction of this fine post about how many corporate social networks are making zero dollars and more so nil sense.  Marshall Kirkpatrick uses the Breeze kitty litter community as a hilarious but also worrying example. It has 198 members. I wonder the cost per member? Who signed this idea off?  Who [...]