We’ve had lots of juicy discussion today in the office about the new Mother TVC.
In summary;
some feel it hasn’t gone as “out there” as it could – is the humour the right pitch?
is it an ad industry insider joke – a direct jab at the incumbent Mojo and getting it so wrong?
lots of chat about [...]
I have been working on several projects lately that relate to packaging design and comms testing. Some of these projects have been very good gigs as they have taken me overseas. And I’m not sure if it’s because I’ve been so heavily involved in the world of information hierarchies and brand devices that I’ve had [...]
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